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THE JOURNAL

Notes on earned reputation

How honest feedback gets collected, why it converts better than curated praise, and what the rules actually require. A new article every other day.

AUGUST 24, 2026 · THE EARNEDREP TEAM

The trust wall: putting your proof where clients already look

Your own website usually wins the name search. The trust wall puts your verified record there — same quotes, same honest math, your domain.

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AUGUST 22, 2026

Reading your dimension scores: what clients are really telling you

Listening, clarity, pressure, value: the four sub-scores are a coaching report hiding inside your marketing. How to read them.

AUGUST 20, 2026

From first call to closing: feedback at every touchpoint

Nine moments in a client relationship where a thirty-second ask fits naturally — and what each one tells you that the others can't.

AUGUST 18, 2026

Why your rating should include the critical responses

The instinct is to bury the rough scores. The math says the opposite: the critical responses are what make the good ones worth anything.

AUGUST 16, 2026

Micro-feedback vs. the annual testimonial

One is a favor a client does for you once. The other is a record. Why frequency beats eloquence in building a reputation a stranger will believe.

AUGUST 14, 2026

What buyers actually check before calling an agent

Before the first call, there's a quiet background check. What people look for, in what order, and where most agents lose them.

AUGUST 12, 2026

How to ask for feedback after an open house

The moment matters more than the wording. Where the ask fits in the visit, and why the next morning is already too late.

AUGUST 10, 2026

The FTC's testimonial rule, explained for real-estate agents

What the federal rule on consumer reviews actually prohibits, what it still allows, and what it means for how you collect and publish client feedback.

AUGUST 8, 2026

The 30-second ask: why micro-feedback gets answered

Long survey, no replies. Three taps and an optional comment, most people answer. The mechanics of a feedback request people actually say yes to.

AUGUST 6, 2026

Why five-star-only review walls backfire

A wall of perfect scores doesn't read as excellence — it reads as curation. What a buyer actually infers from your testimonials page, and what earns their trust instead.