EarnedRep › The Journal
THE JOURNAL
Notes on earned reputation
How honest feedback gets collected, why it converts better than curated praise, and what the rules actually require. A new article every other day.
The trust wall: putting your proof where clients already look
Your own website usually wins the name search. The trust wall puts your verified record there — same quotes, same honest math, your domain.
Reading your dimension scores: what clients are really telling you
Listening, clarity, pressure, value: the four sub-scores are a coaching report hiding inside your marketing. How to read them.
From first call to closing: feedback at every touchpoint
Nine moments in a client relationship where a thirty-second ask fits naturally — and what each one tells you that the others can't.
Why your rating should include the critical responses
The instinct is to bury the rough scores. The math says the opposite: the critical responses are what make the good ones worth anything.
Micro-feedback vs. the annual testimonial
One is a favor a client does for you once. The other is a record. Why frequency beats eloquence in building a reputation a stranger will believe.
What buyers actually check before calling an agent
Before the first call, there's a quiet background check. What people look for, in what order, and where most agents lose them.
How to ask for feedback after an open house
The moment matters more than the wording. Where the ask fits in the visit, and why the next morning is already too late.
The FTC's testimonial rule, explained for real-estate agents
What the federal rule on consumer reviews actually prohibits, what it still allows, and what it means for how you collect and publish client feedback.
The 30-second ask: why micro-feedback gets answered
Long survey, no replies. Three taps and an optional comment, most people answer. The mechanics of a feedback request people actually say yes to.
Why five-star-only review walls backfire
A wall of perfect scores doesn't read as excellence — it reads as curation. What a buyer actually infers from your testimonials page, and what earns their trust instead.